What is the main responsibility of a Production Designer at Michael Kors?
We take campaign concepts and bring them to the execution stage. That includes creating final art files in various dimensions and formats for their designated placements. We assist in developing campaign guidelines, and use those guidelines to design assets for light boxes, in-store windows, print ads, train stations, buses - You name it!
What is the main responsibility of a Production Designer at Michael Kors?
We take campaign concepts and bring them to the execution stage. That includes creating final art files in various dimensions and formats for their designated placements. We assist in developing campaign guidelines, and use those guidelines to design assets for light boxes, in-store windows, print ads, train stations, buses - You name it!
Hello! My name is Carlos Zapata. I am an experienced production designer with background in digital marketing and content production.
Having seen both sides of the coin (from marketing to creative operations) I've found pasion in creating visually appealing content
that also delivers on performance goals. Feel free to look around!
TOOLS: Figma | Adobe CC | CMS Tools | EMS Tools
SKILLS: Pixel Perfect Design | Video Editing | Production Processes | Prototyping
WORK EXPERIENCE
Production Design
As a Production Designer with The Select Group, I work as a full-time consultant for one of the biggest tech giants in the world. As part of the Digital Content Management team we work cross-functionally to bring digital creative to life on Apple Store Online and Apple Store App worldwide.
Production Design
As a Production Designer with Final Art Studio, my team served as the liaison between the Art and Post Production teams. Our teams collaborated to conceptualize and execute all global brand campaigns. I designed and delivered over 5,000 assets per season for Out of Home, Web, Email, Social Media, Magazine print ads, and more.
Content Strategy | Digital Marketing
E-Commerce | Email Marketing
As a Digital Marketing and Ecommerce Associate in a tight knit department, I had the opportunity to strategize and produce content for paid and organic social media channels, the flagship ecommerce website, Amazon store front, as well as email and SMS marketing.
Digital Production | Landing Page Design | UX
As a creative consultant and designer for BeHonest, I had the opportunity to collaborate with the brand manager and art director to curate a new brand identity and bring it to life. The scope included assistance in package design, full landing page design and asset production for social channels.
