What is the main responsibility of a Production Designer at Michael Kors?
We take campaign concepts and bring them to the execution stage. That includes creating final art files in various dimensions and formats for their designated placements. We assist in developing campaign guidelines, and use those guidelines to design assets for light boxes, in-store windows, print ads, train stations, buses - You name it!
What is the main responsibility of a Production Designer at Michael Kors?
We take campaign concepts and bring them to the execution stage. That includes creating final art files in various dimensions and formats for their designated placements. We assist in developing campaign guidelines, and use those guidelines to design assets for light boxes, in-store windows, print ads, train stations, buses - You name it!
Digital Production Designer ELC Online
In 2024, The Estee Lauder Companies was in the midst of launching their iconic skincare and beauty brands on Amazon.com. As the lead on the newly established Digital Production team, I developed production processes and workflows to adapt the look and feel of the brands into hundreds of assets specifically curated for Amazon placements. Due to the success of the first two launches, we scaled from 2 to 11 of the portfolio brands launched in under a year!
Milestones
11
Brands
launched in
under a year
3K+
Layered assets designed per brand
31%
Increase in overall revenue in the first year
100M+
Annual sales revenue in Clinique alone
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11 Brand launches including Clinique, Aveda, Estee Lauder, Origins, Smashbox, Lab Series, Dr Jart, Too Faced, Glamglow.
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Design templates created for Amazon modules to ensure consistency and pixel-perfect design.
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Centralized Figma documents created containing all layered Amazon assets for easy cloud sharing across global regions, editing and seamless mass-exports from one place.
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Wireframes, prototypes and mock-ups designed for stakeholder reviews through each step of the launch for frictionless feedback and iterations before go-live.
Amazon Brand Stores
Storefront Banners | Headers | Brand Videos | Shopping Modules
Product Detail Pages
Product Shots | Supporting PDP Images | Videos | A+ Content
Display Banners
Offsite and Onsite Static Banners
Homepage Placements
Amazon Homepage Placements | Launch Marketing Materials
