What is the main responsibility of a Production Designer at Michael Kors?
We take campaign concepts and bring them to the execution stage. That includes creating final art files in various dimensions and formats for their designated placements. We assist in developing campaign guidelines, and use those guidelines to design assets for light boxes, in-store windows, print ads, train stations, buses - You name it!
What is the main responsibility of a Production Designer at Michael Kors?
We take campaign concepts and bring them to the execution stage. That includes creating final art files in various dimensions and formats for their designated placements. We assist in developing campaign guidelines, and use those guidelines to design assets for light boxes, in-store windows, print ads, train stations, buses - You name it!
ABOUT ME
Hello! My name is Carlos Zapata. I am currently a production designer with background in digital marketing and content production.
Having seen both sides of the coin (from marketing to creative operations) I've found joy in making visually appealing content
that also delivers on performance goals. Feel free to look around!
SKILLS:
My journey as a marketer and creative began in student organizations during my undergraduate years. I participated roles such as social media management, public relations and programming. There, I discovered how art can convey messages to draw crowds, or trigger desired actions from people.
Five years of experience later, I realized one common issue: the gap between most creative teams and marketing, is where beautiful art meets functionality. I believe my experience with visual arts, marketing-operations and problem-solving has given me the perspective to bridge the two.
Interests & Industries
Fashion | Entertainment | Consumer Packaged Goods
Education
Rutgers University - New Brunswick
B.A Journalism and Media Studies
Digital Communication, Information and Media
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