What is the main responsibility of a Production Designer at Michael Kors?
We take campaign concepts and bring them to the execution stage. That includes creating final art files in various dimensions and formats for their designated placements. We assist in developing campaign guidelines, and use those guidelines to design assets for light boxes, in-store windows, print ads, train stations, buses - You name it!
What is the main responsibility of a Production Designer at Michael Kors?
We take campaign concepts and bring them to the execution stage. That includes creating final art files in various dimensions and formats for their designated placements. We assist in developing campaign guidelines, and use those guidelines to design assets for light boxes, in-store windows, print ads, train stations, buses - You name it!
At BeHonest, I worked with the client to conceptualize this new brand in the CPG industry. After collaborating to finalize the brand's visual identity, I designed their very first landing page, created digital assets for their Amazon storefront, and finally a pitch deck for retail partnerships. The brand successfully launched at Costco and Amazon.
Landing Page Concept and Design
Asset Design and Execution | Still Imagery
Deliverables for Pitch Deck
Presentation Deck Assets | Partnership Mock Ups
Landing Page Prototype
Layout | Interface | User Experience | Prototype Interactions
